Online Reputation Management

Online Reputation Management

Many businesses treat digital marketing as a set-and-forget way of building an online reputation. However, online marketing entails more than launching local search engine optimization (SEO) and social media marketing campaigns. Even if you have a robust digital marketing strategy in place, you still run the risk of increasing your customer churn by 15 percent if you don’t engage actively with your customers. Moreover, no matter how many followers you have on social media unless you respond to customer reviews, your followers will only see you as a business page looking to earn profits.

Customer reviews impact business success more than most brands realize. Statistics show that online reviews influence the buying decisions of 97 percent of consumers. Prioritize reputation management and review response publishing and build trust with your customers.

Businesses and brands that only receive one or two stars on websites like Yelp or Google risk losing 86% of their prospects.

Online reputation management is an area of digital marketing that should be taken seriously. Unfortunately, all it takes is one dissatisfied customer to negatively impact your brand’s online reputation.

Managing your Online Reputation is Important

A good online reputation can improve your bottom line.

Nearly 95% of shoppers read online reviews before making a purchase – Spiegel Research Center

72% of customers don’t take action until they have read reviews – Testimonial Engine

Given two products with similar ratings, consumers are more likely to buy the product with more reviews. –Bazaarvoice


The process of getting (and responding to) reviews is crucial.

Up to 80% of reviews originate from follow-up emails urging shoppers to review their purchases – Power Reviews

Brands can expect their average star rating to increase after emailing buyers a direct link to submit reviews – Spiegel Research Center

41% of consumers say that brands replying to reviews makes them believe the company really cares about their customers – Bazaarvoice

Even bad reviews can have a positive impact.

82% of shoppers read negative reviews to help them make a choice – Power Reviews

92% of consumers have difficulties or hesitations purchasing an item with no reviews – Fan and Fuel

95% of consumers get suspicious of fake reviews if there are no bad scores – Revoo


If you own, operate or manage a business, then you’ve likely received a negative review from a dissatisfied customer. Even the most reputable businesses have experienced a dissatisfied customer from time to time.

Although it might be easy for successful businesses to shrug this off, they are often surprised to discover just how damaging the negative review of even one customer can be to their online reputation.

If you have received a negative review online, whether it was legitimate or a scam, this can be frustrating, worrisome, and you may even feel violated and/or powerless.

Here are some ways Hampton Consulting can help with online reputation management and get more 5 star Google reviews for your business:

  • Online Reputation Repair: Our team of in-house online reputation marketing experts can help repair and mitigate damage from negative reviews by looking into where they came from and coming up with a plan to fix them.
  • Online Reputation Monitoring:  Hampton Consulting will work on your behalf with our experts at Rize Reviews to set up a program to monitor and alert you about new reviews, whether positive or negative, so you always know where your online reputation stands.
  • Online Review Management: Our team also builds and implements an automated process and system to help drive new, positive reviews. Our systems are honest and truthful; we do not believe in paid reviews.
  • Reputation Management Software: Online reputation marketing involves promoting positive and desirable content and also controlling the content and information accessible to the online community. Promoting desirable content allows your business to control and position yourselves as clear market leaders.