Social Media Optimization
What Is Social Media Optimization?
Social Media Optimization refers to the process of gaining traffic or attention through social media sites.
Social media itself is a term for sites that may provide different social actions. For example, Twitter is a social site designed to let people share messages or “updates” with others. Facebook, in contrast is a social networking site that allows for sharing updates, photos, joining events and a variety of other activities. Pinterest is for sharing everything from Recipes to How to information. Instagram is for sharing photos.
When starting a new business, it is very important to establish yourself as an online authority while you are attempting to get your business off the ground and find new customers. Whether your business has a physical formal location such as a storefront, or you are working out of your house and your business is purely an online business, your online authority is always important. The authority that you hold online will allow you to find new customers without having to advertise and waste a lot of money that you do not already have, and it will establish your business as being a professional business, rather than being a scam. No one wants to buy from a business or service online that they think is a scam, and this will help your business tremendously. So many businesses I come across have a website that is nothing more than an online business card. What does that tell me about your business? Very little!
What is your Social Media Optimization Strategy?
Let’s face it, when it comes to business, what others say about you matters more than what you say about yourself.
People love to buy stuff but they hate to feel sold. You need to concentrate on delivering value that builds authority. Educational, tutorial-style content works best online. It attracts links, it brings traffic, it builds trust, and it causes you to rank for relevant keyword-phrases in search engines. It works! After all, what is effective selling? Selling is simply educating people about the benefits of doing business with you.
Finding Your Audience.
The game has changed. We no longer live in a broadcast era where marketers can simply buy people’s attention with a TV campaign. There are different rules now and we need to earn the attention of our audience. Everywhere you go, people are on their phones, No one is looking at the advertisement on the side of the bus or at the bus stop, nobody is looking at Billboards, most drivers aren’t even looking at the road. Everybody is on their phones using their favorite Social Media platforms. If you are reading this in a public space, look around, there are probably a lot of people on their phones double-tapping a picture, or composing a status update, or sharing a picture, or tweeting. It’s more than likely that almost everyone around you has a Smartphone in his or her possession, and if not a phone, then a tablet. I know this because there are nearly 325 million mobile subscriptions in the United States alone.
It’s time to evaluate your Social Media Optimization Strategy!
These are considered Social Media Sites:
This should give you a good understanding of What is Social Media, and how you can use these social media platforms for your social media marketing efforts.